AutoSolutions – Customer Retention
Autolytics’ AutoSolutions Service and Product Decision Support (PDS) platform
PDS goes beyond traditional manual methods of collecting market research to automatically collect data during normal service use. The PDS Advantage will help you to determine:
- How do the different segments of my customer base feel about my service?
- Which key service components increase customer “stickiness”?
- is my most profitable/unprofitable customer segment?
- What changes must I make to my service to keep customers from churning?
- What are the “signals” of impending customer churn?
PDS, through integration and automation, tracks activity over time and corroborates user feedback/input with their actions. Consequently, you are getting a realistic picture of what the customer is doing right then, at the moment of interaction with your service.
By enabling an enterprise to immediately monitor customer usage, development and marketing teams can immediately react to trends – that could impact customer take-rate and usage – and take corrective action. While this is particularly useful during the trial phase of a service offering, it also benefits the service as it matures and evolves to address different target audiences.