AutoSolutions – New Customer Acquisition
PDS integrates with your service offering to collect user data – that you specify – in real-time. This captured data can be fine-tuned to hone in on the market you want to target and based on criteria that you define to allow you to modify, and redeploy the service offering to meet the needs of your target market.
AutoSolutions helps you to determine:
- Which key service components will make the most immediate impact on the target market?
- At what point is the target market tapped out and what adjustments need to be made to attract new customers?
- What will best grow service revenue – adding new features or improving existing service functionality?
- What are the best marketing channels for new customers?
These questions are particularly relevant to Web-based service offerings, because of the size of the market, the multitude of service offerings.
Dynamic, real-world data collection and assessment enables you to test innovations included in your service to attract new customers. For example, a service interested in attracting more middle-aged females,may add new features to your service with characteristics specifically intended to appeal to this market. PDS data mining capability allows you to:
- Segment customers based on factors important to you (sex, age, income level).
- Designate important items of the service you consider important to these segments.
- Collect and assess data specific to these items to test innovations.
- Provide the segmented customers the opportunity to provide targeted feedback at specific points in the game to test innovations.
Based on the data, developers and marketing can determine how successful the innovations are and whether further service modifications are necessary.
The PDS data capturing capability and the simplicity of its API provides marketing and developer teams the information they need to best determine how to market and offer a service.